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Trend Spy (In Progress)
Role(s): Lead Product Designer & Front-End Developer – Trend Spy, August 2024 - Present
Designed a comprehensive market analysis platform that consolidates data from multiple sources into one intuitive interface. Led user research with 12 stakeholders across 6 companies, created a 15-component design system, and developed the front-end with React.js. Projected to reduce analysis time by 50% by integrating real-time tracking, AI-powered insights, and customizable dashboards into a unified solution.
Designed a comprehensive market analysis platform that consolidates data from multiple sources into one intuitive interface. Led user research with 12 stakeholders across 6 companies, created a 15-component design system, and developed the front-end with React.js. Projected to reduce analysis time by 50% by integrating real-time tracking, AI-powered insights, and customizable dashboards into a unified solution.
Role(s): Game Designer & Researcher – Parsons School of Design, Spring 2023
Co-designed a multiplayer card game that teaches users to spot misinformation through collaborative gameplay. Led the creation of core mechanics, challenge system, and fact-checking framework. Conducted user interviews and playtests, translating critical media literacy into an engaging, team-based experience grounded in real-world scenarios.
Trend Spy Landing Page
Role(s): Lead UX Designer & Developer – December 2024
Redesigned and developed a high-converting, accessible landing page for a market trend analysis startup. Led UX, visual design, and React implementation, resulting in a 40% increase in signups. Prioritized inclusive design, strong information hierarchy, and benefit-driven messaging tailored to small business users.
Redesigned and developed a high-converting, accessible landing page for a market trend analysis startup. Led UX, visual design, and React implementation, resulting in a 40% increase in signups. Prioritized inclusive design, strong information hierarchy, and benefit-driven messaging tailored to small business users.
One Stop Shop
Role(s): UX Researcher & Usability Analyst – The New School, Fall 2023
Led a usability study to improve healthcare phone access for international students. Used observation, surveys, and GOMS analysis to uncover key pain points in the One Stop Service Center. Proposed solutions like multilingual support and cultural sensitivity training to address barriers faced by non-native English speakers.
Library Finder (LIFI)
Role(s): UX Designer & Research Lead – Parsons School of Design, Fall 2023
Designed a personalized library discovery tool that matches users with study spaces based on their preferences. Led field research across 5 NYC libraries, developed the personalization framework, and co-designed the UX by integrating space features, commute data, and community events into a single intuitive interface.
Designed a personalized library discovery tool that matches users with study spaces based on their preferences. Led field research across 5 NYC libraries, developed the personalization framework, and co-designed the UX by integrating space features, commute data, and community events into a single intuitive interface.