Integrated NFT & AR Experience
Project Overview
During my summer internship at STAYJUSTINTIME.COM, I designed and developed a comprehensive NFT collection with an integrated augmented reality experience. The project embraced emerging technologies to create an immersive, multi-platform digital experience for customers while establishing a foundation for future company initiatives in the Web3 space.
Deliverables
1. NFT PFP Collection
I designed a unique collection of profile picture (PFP) NFTs that aligned with the STAYJUSTINTIME brand aesthetic. Beyond creating the final designs, I developed reusable templates to ensure consistency and facilitate future expansions of the collection.
2. Showcase Videos
To highlight the NFT collection's features and value proposition, I created dynamic showcase videos using After Effects. These videos served both marketing and educational purposes, introducing potential customers to the collection's unique attributes and functionality.
3. AR Experience
I engineered an extended augmented reality experience that unlocked exclusive dynamic content when users scanned QR codes embedded in the showcase videos. This AR component was developed with Meta Spark AR, optimized for both Instagram and Facebook platforms to leverage the company's established social media presence.
4. Promotional Brochure
To complete the integrated experience, I designed a comprehensive informational brochure using InDesign. This print and digital collateral provided detailed information about the NFT collection, included the QR codes for AR activation, and served as an educational tool for customers new to the NFT space.
Technical Execution
NFT Design & Development
- Created original PFP designs using Adobe Photoshop
- Developed layered templates for efficient production of future NFT variations
- Ensured designs met platform specifications for optimal display
Video Production
- Produced showcase videos using Adobe After Effects
- Created animation templates for consistent brand representation
- Optimized videos for social media platforms and embedded QR code integration
Augmented Reality Development
- Engineered interactive AR experience using Meta Spark AR
- Implemented dynamic content updates to encourage repeat engagement
- Optimized for cross-platform performance on Instagram and Facebook
Print & Digital Collateral
- Designed comprehensive brochure using Adobe InDesign
- Created cohesive visual system connecting all project elements
- Developed informational content accessible to NFT newcomers
Project Impact
This integrated NFT and AR experience accomplished multiple business objectives for STAYJUSTINTIME.COM:
- Established the company's presence in the emerging Web3 marketplace
- Created a scalable framework for future NFT collections
- Delivered a technically advanced yet user-friendly experience
- Bridged digital and physical touchpoints through AR technology
- Extended customer engagement beyond initial NFT purchase
The templates and workflows I developed continue to support the company's ongoing NFT initiatives.